Are Unplanned Pregnancies Changing and Why Does It Matter?

Over the past decade, unintentional pregnancies have become less common, thanks to increased access to birth control, emergency contraception, and better awareness around reproductive health. But despite the progress, unplanned pregnancies are still a reality for many women. That's why it’s important to stay prepared and have the tools you need to stay in control. 

What’s Changed in the Last 10 Years? 

The past decade has seen a decline in unplanned pregnancies, especially among teens. According to the Guttmacher Institute, the unplanned pregnancy rate in the U.S. dropped by 18% between 2008 and 2011. Here’s why: 

• More women are using long-acting contraceptives like IUDs and implants, which are highly effective. 

• There’s greater awareness and open conversations about birth control options. 

However, despite these improvements, unintentional pregnancies still account for 45% of all pregnancies in the U.S. each year (CDC). So, while things are getting better, life can still throw curveballs, and sometimes contraception fails. 

Emergency Contraception: A Game Changer 

This is where emergency contraception (EC) steps in. It’s designed to prevent pregnancy after unprotected sex or contraceptive failure, and it works best when taken as soon as possible. If you’ve ever had a condom break or missed a pill, Plan B can help give you peace of mind. 

Did you know that: 

• About 25% of women aged 18-29 have used emergency contraception at least once. 

• Plan B is available over the counter in many countries, including the U.S. 

• Having emergency contraception as an option means you don’t have to stress when things don’t go as planned. You can act fast and make the best decision for your body. 

Why It Matters for You 

Life is unpredictable. Whether you're traveling, meeting someone new, or just having a busy week, there are times when things don’t go according to plan. That’s why having emergency contraception on hand is so important. 

With the HERS Kit, you’re always ready. It’s a small, discreet pouch that includes everything you might need in a pinch—like Plan B Emergency Contraceptive—giving you confidence, comfort, and control over your health, no matter where you are. 

Don’t leave your health to chance—get your HERS Kit today and take control of your reproductive wellness, wherever life takes you.